Welcome to the information age. With the wealth of knowledge available at our fingertips, it is no secret that the internet has become the first place people search when looking for new products and services. Despite being the information age, the visual design of your website (not its content!) is what most users will judge your company upon. When your company’s credibility is determined within seconds of looking at your webpage, it’s important to have an eye-catching and professional website.
We design attractive websites that communicate the quality of your product or service and leave your customers with a clear call to action. Our designs prioritize clean aesthetics and usability so that your website maintains an appealing yet professional look.
The three keys to a great website are information, navigation, and visual design.
It’s important to highlight the information that will leave you customers informed and confident in your business, but you don’t want to overwhelm your audience with too much too quickly.
Your audience must be able to navigate your website and find more information with ease. An easy to navigate site improves trust between your business and your customers by showing that you are prioritizing their needs.
While the information and navigation of your website are important, the visual design ties it all together. A good website should have a logical flow of information and utilize the psychology of color and design to be compelling.
An effective website is born from the perfect balance between information, navigation, and visual design.
It is critical to ensure that your website is responsive, meaning it loads and looks good on all devices that will access it. It isn’t good enough anymore to only design a website for one screen size. Over 60% of web traffic now comes from tablet and mobile devices, so if your site isn’t optimized for these various screen sizes you’ll be missing out on the majority of your traffic. On top of that, Google and other search engines will actually penalize your website for not being mobile friendly.